Sidewalk Advertising - What Is It And Does it Work
⊆ July 4th, 2008 by admin | ˜ No Comments »If you walk the downtown of any major metropolitan city, be it New York, Chicago, Toronto, Los Angeles, or any other major city for that matter, you would be inundated with advertising - billboard ads, flyers posted to walls, transit ads, subway ads, in-store advertising, ads in washrooms, and any other place where someone can think of to get your attention.
With all of the advertising that is vying for your attention, most of it is tuned out, probably because there is so much of it. Marketers are constantly looking for new ways to capture your attention. The newest trick is to paint ads on city sidewalks. Sidewalk advertising is a recent phenomenon in the city that I live in. For example, there is an ad for Absolut Vodka painted on the sidewalk of one of the major downtown intersections.
With all of the advertising that interrupts our daily routine, do you think that sidewalk advertising would work? Would it work better than any of the other advertising methods you could use? Sidewalk advertising is a recent tactic, so it’s different. I think different usually works until people get used to it and then it doesn not any more.
So, would you try sidewalk advertising for your business? Keep in mind that where I live there are city bylaws that prohibit it. But businesses still do it. You can get charged $110 if you are caught painting a sidewalk. But some still do it because they consider the charge to be nominal.
Tino Buntic is the creator of TradePals, providing B2B and B2C sales leads without cold calling to business professionals across The United States and Canada - for FREE
Tino enjoys reading blogs and highly recommends The Sales Blog by S. Anthony Iannarino.
Tags: does sidewalk advertising work, sidewalk advertising, what is sidewalk advertising