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Without a doubt you’ll agree that the key to successful selling is promotion. You need to get your name and your product out there. You want the press, your colleagues and your prospective clients to know exactly what you can do for them. To do this, you must build your brand.

Your brand is more than just your product name, your catchy tag line or your well-designed web site. It’s also your credibility in the marketplace. Your brand is, simply, the way your customers perceive you and your product.

Stefanie Hartman, a marketing strategist who helps high-profile clients build a solid brand identity for themselves, explains branding this way. “When it comes to branding you have two choices: brand yourself or brand your value. It’s true that people don’t buy products; people by people, and so it may seem like branding yourself is the obvious choice. However, that can backfire.”

When you brand yourself, you become the main attraction. You are the face of your business - the only face - and clients will not settle for a stand in. This means that when your business becomes successful, you won’t be able to take time off. You’ll have to be everything to everyone, all the time. However when you choose to brand your value - that is, the information or the product that you’re offering - your schedule opens right up. You still get the recognition as an expert, but the product you’re selling becomes the main attraction. People will want the product first; you become secondary. A successful branding strategy is one that allows you to stay in the background.
If you’ve worked hard to build your brand and your product is selling well, don’t make the mistake of thinking that you’re finished. A successful sales person is always looking for ways to increase sales. Never think that you’re at the top.

“If your marketing person tells you that all you need to do is get your book to number one and you’ll be all set, you should run or stop paying them,” says Hartman. “Here’s why. A book is a lead generator. It will make you money, earn you recognition and credibility, get you new customers and get you press. But it’s not your main moneymaker.”

To make more money you need to increase sales. Develop a CD-Rom or DVD seminar series, give lectures or write ebooks or reports that compliment your primary product. By selling these other items, you not only increase sales, you solidify your brand. Branding is something that never ends; you’re never finished building it. You always have more to gain, new clients to reach, new goals to reach. Your brand will get you there.

The secret to becoming financially successful in today’s marketing is to brand your value, position yourself as an expert, and exploit that expertise. Believe in what you’re selling and offer your customers an outstanding value. “The important thing to remember,” says Hartman, ” is that you don’t have to sell out to sell. You can build your brand and establish yourself in the marketplace and still be an ethical person.”

Matt Bacak became “#1 Best Selling Author” in just a few short hours.
Recent Entrepreneur Magazine’s e-Biz radio show host is
turning Authors, Speakers, and Experts into Overnight Success Stories.
Discover The Secrets To Unleash The Powerful Promoter In You! Sign up
for Matt Bacak’s Promoting Tips Ezine ($100 value) just visit his
website at http://www.powerfulpromoter.com or http://promotingtips.com

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Ever wonder how to put more jingle in your pockets? Recently I was invited to join the “staff” of a local accounting firm, under the sheer guise of increasing business and profitability to a company with consistent net gains in their profit margin. The owner’s intent is rather clear; he wants more money jingling in his pocket.

While this isn’t a bad thing and nobody is condemning him for his intentions, a better objective might be “improving service”, or “broadening the market”. Either of these or more money in your pocket would appeal to most business owners, because the bottom line is simple, more jingle.

Improving service, broadening the market, and bringing in more business consistently are common results of a solid business marketing plan with high numbers of contact within the client market of the business. It’s all a numbers game, is probably an understatement.

Proposing a miraculous solution for this issue requires thought and planning, and is definitely a can do project. Just follow the steps:

* Know your product. Have an identifiable and recognizable name for your product; know what it does, how it can be used, and specifically how it will help the client.

* Know your market. Have a specific description of who will purchase and use your product. Know your clientele and have a good plan for communicating with them personally.

* Know how to promote your product/service to your client.

* Be willing to go the extra mile to promote your business or product.

The purpose of business is to make money. If that is not your intent, your business probably won’t make any money, and it’s NOT a viable tax shelter either.

Put your marketing skills into effect, by pursuing your client with thoughtful well planned market directed advertising. Bring in the people and your business will be profitable.

Copyright © 2005 - Jan Verhoeff

Effectively market your business with client directed advertising that brings in the people. Make every advertising dollar count by knowing your product and your market. For more information in this area of business marketing and planning, ask one or our consultants at: http://makemoremoneyon.tripod.com

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Advertising a new tech gadget or toy is much different than advertising a more well established product. The customer needs to be excited and put it on their must have list to buy; to be the first on the block to have one. Advertising a toaster, microwave oven or pick-up truck is a lot easier than a new high-tech toy or computerized widget.

One thing that advertisers try to do is to demonstrate to you how frustrated you are with the current way of doing things and then produce the product and show how it will alleviate all these frustrations and make your life so much easier. Then you will wonder how you ever got a long without this new high-tech product.

Another thing that advertisers try to do with advertising high-tech toys or computerized widgets is to show how cool it is and how everyone will be impressed when they see it. This will indeed elevate your social status and make you look like you are cool and with the in crowd. Both of these techniques work quite well for advertising and promoting a new high-tech product.

If you are advertising a new high-tech gadget or computerized toy then perhaps you will consider this and how it differs from the advertising that must be deployed to promote a normal product on the market. Think on this in 2006.

“Lance Winslow” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/

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