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There are several ways to advertise and get the word out about your business online and the best of them include f-ree search engines, pay per click search engines, writing articles, utilizing press releases, doing joint ventures/ad co-ops, and posting to message boards and forums related to your target market.

But one advertising method that’s neglected by most online marketers is off-line advertising.

There are several low/no cost ways to advertise off-line and I want to share 3 of them with you.

1) Business Cards

If you are serious about your business you must have business cards. They are cheap and are a great way to attract potential prospects or customers. Simply hand them out to people who you feel may be interested in your business.

Also, whenever I visit a restaraunt, bar, or club, I’ll leave my business cards in all of the bathroom stalls. (Just make sure nobody is in there of course… lol!)

And don’t laugh at this! It really works. When I visit the bathroom an hour or two later, I’ll find that all of my business cards are gone and I’ll have a fresh new set of sales the very next day.

You can get f-ree professional looking business cards at VistaPrint.com, all you have to pay is shipping and handling:

http://www.vistaprint.com

2) Flyers

With today’s technology, flyers are very easy to make. You can simply design a flyer online and just print it out and make copies. Then you can post them in area businesses where you feel your potential customers may hang out. (Just make sure you ask permission from the business owner.)

Or simply hand out your flyers to people you meet on the street. Many bars and clubs don’t have a problem with posting flyers in their establishments either, especially if you are a patron.

And don’t forget about supermarkets! Many have bulletin boards, at least here in New Jersey where I live, and you can post your flyer there. There are hundreds of people walking into supermarkets everyday and they are in a buying mentality. Take advantage of it and post your flyers often.

Here’s a site that lets you create and print flyers or brochures online for f-ree:

http://www.mybrochuremaker.com/

3) Automobile Advertising

What… ? Yes you read that right! Your car is not only a driving vehicle but a great advertising vehicle as well. You can stick magnetic signs or plates on your car with your company name and/or domain name for all to see.

Your business can be exposed to hundreds, if not thousands of people everyday whether your car is parked, you are driving, or even when you are stuck in traffic. It’s fairly inexpensive and a great way to “drive” home your message.

Here are a couple of sites to check out for this very sort of thing:

http://www.iditplates.net

http://www.magneticsigns.com

Those are just a few of the ways to advertise off-line. I’m sure you can come up with other clever ways as well.

You’ve got a brain… use it!

Al Martinovic runs a successful “niche” business at http://www.ineedsmokes.com and publishes a popular internet marketing newsletter at http://www.milleniummarketers.com

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Thousands of companies over the years have wasted money on printing leaflets and flyers, only to find that most of them end up being thrown away, or put in a kitchen drawer never to be seen again. Let’s be honest, we all have a drawer in the house somewhere that is full of old takeaway menus! However, the good news is that times are changing. Many businesses are waking up to the idea that magnetic advertising, in all its different guises, is the only way to go.

When one considers that the average fridge door is opened approximately 30 times per day, it is then easy to see why fridge magnets are considered to be so effective. To illustrate this point consider that an order size of 1000 magnets would be seen approximately 30,000 times per day and an order size of 10,000 magnets would be seen nearly a third of a million times per day!

Remember that it is not just fridges that can be used but also boilers, filing cabinets, vehicles or any other steel surface. Indeed by advertising your company name and number on a magnetic vehicle sign, it allows you to advertise whilst you are traveling and therefore increase awareness of your company. Magnetic vehicle signs are just a small proportion of what you would have to pay to advertise by other means.

Another product available is the magnetic business card. Unlike conventional business cards which are usually kept in a wallet and ultimately forgotten about, a magnetic business card is likely to be placed on your customer’s fridge or filing cabinet. Therefore your company name and number will be continually on display and never forgotten about!

Ask yourself how many times your business has missed out on satisfied customers using your services repeatedly. The answer is a very simple one. Many people quite simply forget the name or phone number of your company. Therefore, for a small price you can make sure this never happens to your business.

Also ask yourself the following question. If someone was advertising on your fridge (eg a takeaway, plumber, tree surgeon, taxi company etc) are you going to look through the phone book for another phone number, or are you very likely to ring the number on your fridge that you have seen 30 times that day?!?

In conclusion, magnetic advertising, by whichever means, is a great way to stay one step ahead of your competition. Do not waste time and money on leaflets or flyers because we all know where they end up!! Do not risk your company advertising being put in the bin when it could be on display all day everyday in someone’s kitchen or office.

Magnetize 2 Advertise is a company specializing in all forms of magnetic advertising. Several types of products are currently available including fridge magnets, magnetic business cards and magnetic vehicle signs. All these products are available in multi colour format and in various shapes and sizes.

Visit www.magnetads.co.uknow for more information.

Jonathan Bates is the co-owner of www.magnetads.co.uk a UK based company specialising in magnetic promotional products

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