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The more you expose someone to a particular concept or idea, the more that concept or idea will become favorable to them. Things do grow on us. Have you ever heard a song on the radio that you didn’t like until it started to grow on you? This is also true with people. You may not like some people at first, but after awhile you grow to like them, and sometimes you even become their friend. Ever wonder why politicians want signs and posters with their names and faces all over everyone’s yards, street corners, bumpers, and windows? The use of repetition can be very effective. It is often said that repetition is the mother of all learning, but it is also the mother of effective persuasion. Repetition increases awareness, understanding, and retention.

You have to be careful to use repetition wisely, however. My motto is, “Repackage; Don’t Repeat.” This means you can use the power of repetition, but you don’t always have to say the words exactly the same way. You can make the same point with a story, a fact, a statistic, an analogy, or a testimony and never have to repeat yourself. You know how you feel when you hear the exact same joke for the second or even third time–it doesn’t carry the same punch as it did the first time, so you usually tune out.

Even when repackaging, keep it to no more than three times. If you present your message less than three times, it will not have a very strong effect. If you present your message more than three times, it becomes “worn out” and loses its potency. For example, in a study where children were shown the same ice cream commercial over and over while watching a cartoon, the children who saw the commercial three times actually wanted the ice cream more than those who had seen the commercial five times. .

For additional information on Branding and Exposure, go to Magnetic Persuasion and kick start your success!

Conclusion
Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you’ve seen some success, but think of the times you couldn’t get it done. Has there ever been a time when you did not get your point across? Were you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade.

Kurt Mortensen’s trademark is Magnetic Persuasion; rather than convincing others, he teaches that you should attract them, just like a magnet attracts metal filings. He teaches that sales have changed and the consumer has become exponentially more skeptical and cynical within the last five years. Most persuaders are using only 2 or 3 persuasion techniques when there are actually 120 available!

Kurt Mortensen teaches over a hundred techniques to give you the ability to effectively work with every customer that walks in your door. Professional success, personal happiness, leadership potential, and income depend on the ability to persuade, influence, and motivate others. Learning how to persuade and influence will make the difference between hoping for a better income and having a better income.

If you are ready to claim your success and learn what only the ultra-prosperous know, begin by going to http://www.PreWealth.com and getting my free report “10 Mistakes That Continue Costing You Thousands.” After reading my free report, go to http://www.PreWealth.com/IQ and take the free Persuasion IQ analysis to determine where you rank and what area of the sales cycle you need to improve in order to close every sale!

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The bottom line of all advertising efforts is an obvious one: to attract customers and bolster sales. But often, small business advertising is wasted on a shotgun approach that doesn’t focus on the company’s best prospects: those who are ready, willing and able to purchase the product or service. In an attempt to reach “everybody,” these advertisers either miss their true market or spend far more than necessary to reach it.

Once you’ve targeted your market and know exactly who and where your prospects are, it’s important to clearly identify what you want your advertising to accomplish. Specific advertising objectives include:

You have complete control. Unlike public relations efforts, you have final word in determining where, when and how often your message will appear, how it will look and what it will say. You can target your audience more readily (working mothers, new home purchasers, small truck owners) and aim at very specific geographic areas. You can be consistent through advertising that presents your company’s image and sales message over time to build awareness and trust.

Similar to McDonald’s golden arches, a distinctive identity can eventually become clearly associated with your company. People will recognize you quickly and easily - whether in ads, mailers, packaging or signage - if you present yourself consistently through all the promotional vehicles at your disposal.

What Are Advertising’s Drawbacks?

It takes planning. You’ll pay less per ad in newspapers and magazines by agreeing to run several ads over time rather than deciding issue by issue. Likewise, you can achieve certain economies by preparing a number of ads at once. It takes time and persistence. The effectiveness of your advertising is measured over the long run. That’s because people don’t see every one of your ads. They only see some of them some of the time. You must repeatedly remind prospects and customers about the benefits of doing business with you. It’s this constant repetition and the cumulative effect that win the day. It is also the long-term effort that triggers recognition and helps special offers or direct marketing really pay off.

Kurt Mortensen’s trademark is Magnetic Persuasion; rather than convincing others, he teaches that you should attract them, just like a magnet attracts metal filings. He teaches that sales have changed and the consumer has become exponentially more skeptical and cynical within the last five years. Most persuaders are using only 2 or 3 persuasion techniques when there are actually 120 available! His message and program has helped thousands and will help you achieve unprecedented success in both your business and personal life.

If you are ready to claim your success and learn what only the ultra-prosperous know, begin by going to http://www.PreWealth.com and getting my free report “10 Mistakes That Continue Costing You Thousands.” After reading my free report, go to http://www.PreWealth.com/IQ and take the free Persuasion IQ analysis to determine where you rank and what area of the sales cycle you need to improve in order to close every sale!

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