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How much money have you spent in Advertising, Promotion & Marketing? If you’re like most people you’ve probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advetising within a course of 1 Year… Ouch!

We all know that in order to succeed in business, we all have to do a lot of advertising right!… However why are we spending so much on advertising? “Could it be because others are doing the work for us?” I have a clear answer to the question, read on…

So why are we spending so much on advertising? After all we are in the 21st century and we need all the advertising that we can get to compete with our relentless competitors. But the reason why were’re spending so much is because others are doing all the work for us and this means they can charge us as high as they feel…

Many of us are also always trying to compete with the large companies who are spending thousands and thousands of dollars on advertising. Small business need to stop doing this. Consider yourself, as a small business, luckier than the large businesses, because you don’t have to worry about losing money when you do Advertising…

Why because the only advertising you should be doing is low cost advertising like Ezine Advertising, low cost opt-in email advertising, low cost pay per click search engines and low cost classified advertising. My favorite would have to be a Solo Ad in an Ezine or Online Newsletter, it has always given me excellent (ROI)Return On Investment.

Don’t try to compete with the large companies with the fancy graphics and expensive advertising. Let them spend all they want in expensive advertising, many of them don’t realize that it’s extremely risky or if they do know that it’s risky, they simply don’t care.

Take Television Advertising and Banner Advertising for instance… Many companies have spend millions of dollars on it, sometimes it works and sometimes it doesn’t and many have failed.

Now don’t get me wrong you can still make profits from other people handling your advertising, but please understand that if others are doing the work for you all the time, you wouldn’t be taking full advantage of the Internet’s Technology. Understand that you too have the same potential as others. So these are what you need to do that will be totally Critical to Your Success and save you from spending too much on advertising…

- Generate tons of Traffic (visitors) to your Business!

- Put together a Powerful Presentation for your visitors!

- Learn How to Advertise for FREE!

I really want to introduce you to some powerful FREE Tools that will let you do all 3 and also allow you to have the same potential that others large companies have when it comes to Advertising and Marketing. Please do not be afraid to “educate yourself” about how to use free tools and resources to generate massive traffic to your web site and still compete with the large companies, small businesses are rising at the speed of light. This is your turn to get the “free knowledge” you need to compete.

I’m not saying that you should stop spending money on Advertising, if your advertising is making you money today… continue doing what you’re doing, just use the free resources as a Powerful Supplement to your business for FREE Advertising!… Even if you have to use Bulk Opt-in Email Advertising. You should take advantage of any Email Marketing software that does that…

Copyright © 2005 by Koffi Amouzouvi

Koffi Amouzouvi is the “author” of a FREE Newsletter
called “Specialized Info Newsletter” to help customers
use the Most Powerful Marketing Software in 2005.
http://www.gemini3style.com

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How To Gain FREE Advertising That Will Make You Rich!

Okay-Just What Exactly Is “Free Advertising”???

Before I get into the specifics of actually HOW to get free advertising - it’s important for you to completely understand exactly what free advertising is.

“Free Advertising” is any mention, listing or “blurb” about your product in a magazine, newsletter, book, manual, directory etc. You see, advertising does not have to be paid for. There are tons of ways in which you can attract public attention to your product or businessand never pay a penny!

Imagine seeing your profits soar thanks to publicity you gained for FREE. It’s one hell of a buzz I can tell you. So let’s take a look at a way to gain free publicity which is quite literally making people tens of thousands of pounds…

Viral Marketing

This method is mainly applicable to gaining free publicity via the internet. If you want to make big money these days you’ve got to be involved in the net somehow. And viral marketing is proof of the amazing power of the internet. This method is HUGE in America. Viral marketing is the key to the success of the massive site Hotmail.com. That’s right. Hotmail used this technique to get their name out there and recognised. Now it’s your turn to do the same.

Whilst viral marketing may sound nasty, it is a truly powerful way to get your name noticed. You see, people will be spreading your marketing message without even knowing it. This is a great way to sell a truckload of your products, and have other people doing your marketing foryou guessed itFREE!

The easiest way to explain viral marketing would be to use hotmail as an example. In case you didn’t know hotmail offer free email. The way they make money is through selling advertising on their site. Obviously the more people that see the advertising on their site the more they can charge for companies to advertise.

Now this is where viral marketing comes in. Every time an email is sent out from a hotmail user, at the very bottom of the page is a marketing message that says “Sign Up For Your Own Free E-Mail Address At Hotmail.com”. So every time an e-mail is sent out people are unwittingly helping hotmail market their site. It spreads like a virus. Their own customers are helping them market their web site!

How One Free eBook Could Make You Very Rich

Now don’t panic. You don’t need to have to write your own ebook (electronic book). I’ll show you a way where you can get FREE products on any subject for you to turn into your own personalised eBook in just a second. But eBook viral marketing can make you a whole load of money. eBooks don’t cost a penny to send as you can send them via email or as a download, yet they can make you tens of thousands of pounds in extra sales. I’ll give you a concrete example of how this work’s in a second.

Rather then selling your eBook for

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If your business involves selling a service, such as consultancy, you might find blatant advertising is counter-productive. After all, no-one wants to hire someone to help make their business more profitable when that other person is so obviously hungry for money!

But you can’t just sit back waiting for customers to find you; it simply doesn’t work that way. You must get out there and drum up business yourself, based on subtle marketing methods that sometimes go unnoticed. But work wonderfully well, drumming up valuable advertising while costing little or even nothing. These neat ideas will get you started…

NETWORKING

Networking simply means building a client list, comprising potential customers for your business and people who might recommend or refer you to others. Networking involves making and using contacts from various circles, including colleagues and friends, family and neighbours, established clients and customers from an earlier business, and so on. The whole thing is about keeping yourself in the public eye but unobtrusively. Next time one of your network contacts decides they want the particular product or service you provide, they should think automatically of you.

For example, a leading consultant reveals his easiest, cheapest, most profitable method of generating business is to produce alerts about his area of business which is e-mailed regularly to established and potential clients.

Other networking ideas:

* Telephone just to say ‘hello’ whenever possible, but not too often - once every few weeks is about right.

* Find out when their birthdays are. Send a card or invite them out for a drink.

Get Listed In Directories and Similar Publications
*
This includes being listed in professional directories as well as trade and business journals and yearbooks. It also means having your details included in telephone and other advertising publications, including ‘Yellow Pages’.

ATTEND MEETINGS

Attend as many meetings as possible where referral sources and actual or potential clients are likely to be. Suitable gatherings might include association meetings, professional seminars, trade meetings, and so on. Always make a point of being seen but not by monopolising the proceedings. If you are an expert on some newsworthy topic, volunteer to be a speaker at some well-attended event or ask leading questions, provide answers, and so on.

MAKE SPEECHES AND PRESENTATIONS

Offer your services as speaker at popular events or to present awards, and so on. Appropriate contacts include trade and professional associations, civic groups, business clubs, large companies, and other high profile organisations.

LETTERS TO THE EDITOR

Having your letter published - and more importantly, your name - increases your visibility and establishes you as an authority on your chosen subject. For example, a close colleague who is a management consultant, writes regular letters to management and business journals, always ending: ‘M.D. is a management consultant specialising in Conflict Training and can be contacted on…’

RADIO AND TELEVISION EXPOSURE

Radio and television producers are desperate to fill odd gaps during the day when advertising falls short or other news is patchy. If you can be called on at short notice for a studio or telephone interview, you’ll find plenty of takers. A friend specialising in conflict management has appeared on countless radio programmes as well as national and satellite television shows. Showing how it works he related a recent incident where the story of a local shopkeeper who had been assaulted hit the headlines locally. Mark specialises in training retailers to manage and control conflict and aggression and, following e-mailed and phoned messages to TV and radio stations, he was invited to appear several times in the days following the retailer’s assault. Within hours he had also been approached by several organisations keen to have him address their employees and staff trainers in the art of tackling dangerous situations at work.

PRESS RELEASES

A press release, as the name implies, means ‘releasing’ information to the press in the hope it will be published. It could be about a book you have written or a recent invention, providing it interests readers of particular magazines. Press releases can be sent - posted, faxed or e-mailed - to all kinds of publication, including trade and business journals, national and regional newspapers, professional journals, and so on. Response can be immense and can even generate more business than some firms can handle. A leading Canadian publisher, for example, sold over 20,000 books on the strength of one press release in one major magazine!

Avril Harper is a triple eBay PowerSeller and editor of eBay Confidential and webmaster of http://www.publishingcircles.com and offers many free articles and reports at http://www.pimpernels.com

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