www.narvinta.com

In the wake of CBS placing advertisements on eggs (yes, it’s true, CBS is placing ads on actual egg shells), I’ve decided to come up with a compilation of ideas for places to put a company advertisement.

Eggs are the last place that you would expect to see an advertisement. That’s why, if you were to see an ad on an egg, you would stop to take notice. Advertising can work if people stop to take notice, especially if it’s really weird and garners free publicity (like the body part advertising on eBay a little while ago). So, putting a business ad on an unexpected place can do wonders.

With that said, I’ve compiled a list of 20 free advertising ideas for weird places that you can place your company ad. To my knowledge, none of these have yet been done:

1. On top of coffee lids - You don’t expect to see a marketing message staring up at you when taking that morning sip of coffee.
2. On a competitor’s product - This may be difficult to do but if you and a competitor advertise on each other’s products it would even out. This may attract free publicity, as well.
3. Inside the pages of books - Magazines have pages of ads, so why not books? There could be a special advertising section in books. This could provide very targeted advertising.
4. Straws - I’ve yet to see an ad on a McDonalds straw that I drink my Coca-Cola with.
5. Songs - We’ve seen product placement in movies and TV shows like Donald Trump’s The Apprentice, but I’ve yet to hear a product placement in a song. Imagine paying Britney Spears to sing about your product in the chorus of one of her hit pop songs that gets a lot of radio play… Hit me baby one more time - in the passenger seat of my brand-new 2008 Audi A4.
6. Beside the “nutrition facts” label of food products - This one might be geared more towards diet or weight loss types of companies. The people that actually look at these labels are probably more likely to notice that type of marketing message.
7. Emergency vehicles - Police, ambulance, fire trucks. That might be difficult to set up, but what better way for, say, a cash strapped police department to find revenue to hire more police officers than to sell some advertising space on their police cars?
8. Moon - I’m sure it can’t be done, and if it can it would cost too much. But, how about an advertisement on the face of the moon?

Tino Buntic created TradePals to provide free advertising to business professionals and entrepreneurs across North America. Tino also enjoys reading blogs and two of his favorite blogs include AdJab and Jaffe Juice.

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Is fear of failure an issue when you commit valuable money in advertising?

Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return?

Is that a valuable lesson?

Course it is!

So, how do you do it?

The answer is testing!

It’s simple really.. Instead of sending out 1000 sales letters for example. Send out 500. In these 500 have 5 different headlines so 5 x 100 = 500

Why?

Well what we are trying to establish here is what headline or sales offer pulls best. Once we know which one works then we do a mass mailing, but not before then!

You see I have seen so many companies waste hundreds even thousands of pounds on non result direct mail… all because they didn’t test!

So save yourself time and money by testing EVERTHING you do.

If it’s an advert in the local press, sign up for 5 small inserts over 5 weeks rather than 1 big page as a one off. This will be cheaper but will also allow you to test different offers.

About The Author

Mark Vurnum is a leader in small business marketing. Regulary putting on marketing seminars, his 13 proven steps seminar has allowed businesses to grow 50% in a matter of weeks. www.smartmarketingconsultants.co.uk

mark@smartmarketingconsultants.co.uk

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How much money have you spent in Advertising, Promotion & Marketing? If you’re like most people you’ve probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advetising within a course of 1 Year… Ouch!

We all know that in order to succeed in business, we all have to do a lot of advertising right!… However why are we spending so much on advertising? “Could it be because others are doing the work for us?” I have a clear answer to the question, read on…

So why are we spending so much on advertising? After all we are in the 21st century and we need all the advertising that we can get to compete with our relentless competitors. But the reason why were’re spending so much is because others are doing all the work for us and this means they can charge us as high as they feel…

Many of us are also always trying to compete with the large companies who are spending thousands and thousands of dollars on advertising. Small business need to stop doing this. Consider yourself, as a small business, luckier than the large businesses, because you don’t have to worry about losing money when you do Advertising…

Why because the only advertising you should be doing is low cost advertising like Ezine Advertising, low cost opt-in email advertising, low cost pay per click search engines and low cost classified advertising. My favorite would have to be a Solo Ad in an Ezine or Online Newsletter, it has always given me excellent (ROI)Return On Investment.

Don’t try to compete with the large companies with the fancy graphics and expensive advertising. Let them spend all they want in expensive advertising, many of them don’t realize that it’s extremely risky or if they do know that it’s risky, they simply don’t care.

Take Television Advertising and Banner Advertising for instance… Many companies have spend millions of dollars on it, sometimes it works and sometimes it doesn’t and many have failed.

Now don’t get me wrong you can still make profits from other people handling your advertising, but please understand that if others are doing the work for you all the time, you wouldn’t be taking full advantage of the Internet’s Technology. Understand that you too have the same potential as others. So these are what you need to do that will be totally Critical to Your Success and save you from spending too much on advertising…

- Generate tons of Traffic (visitors) to your Business!

- Put together a Powerful Presentation for your visitors!

- Learn How to Advertise for FREE!

I really want to introduce you to some powerful FREE Tools that will let you do all 3 and also allow you to have the same potential that others large companies have when it comes to Advertising and Marketing. Please do not be afraid to “educate yourself” about how to use free tools and resources to generate massive traffic to your web site and still compete with the large companies, small businesses are rising at the speed of light. This is your turn to get the “free knowledge” you need to compete.

I’m not saying that you should stop spending money on Advertising, if your advertising is making you money today… continue doing what you’re doing, just use the free resources as a Powerful Supplement to your business for FREE Advertising!… Even if you have to use Bulk Opt-in Email Advertising. You should take advantage of any Email Marketing software that does that…

Copyright © 2005 by Koffi Amouzouvi

Koffi Amouzouvi is the “author” of a FREE Newsletter
called “Specialized Info Newsletter” to help customers
use the Most Powerful Marketing Software in 2005.
http://www.gemini3style.com

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