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It is paramount that your advertising and marketing in your company that you put out into the public talks to the customer. So often, small business brochures and advertising talks about the company and not about what is in it for the customer. You may have a great company and you may be very proud of this fact. But your customer cares what you can do for them not which you can do for yourself. Let’s face it you are asking the customer to come to your store and buy something from you or to purchase services.

When the customer does business with you it will cost them money and for this exchange of currency they want to know what they’re going to get and what benefit it is to them. They are not interested that your company has been in business since the creation of religion or that your company has 30,000 ft. or that your company has 10 delivery vehicles. As a matter of fact if you make your company sound too big you will make it sound like you charge too much and you might actually turn away your customer.

You need to make sure that your marketing materials and brochures, as well as all your advertising and marketing communicates a clear message to the customer of what is in it for them. You need to do this in a clear and concise fashion and you should avoid using industry buzzwords. Please consider all this in 2006.

Lance Winslow

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Many small businesses or even large corporations do not understand that you can market your wares on a relatively small budget. It is all about delivering the message to the target customers or target market and the more inexpensively and more efficient you can do that the smarter you are and the better marketer you will be.

Are you spending more than you would like on Advertising? Would you like to cut costs and save money? Do you believe that you can deliver your message for less?

Well, that should be your goal, even if you decide to use the money saved to deliver your message more times or too a larger percentage of your target market or target customers. You see; Advertising and Marketing on a Small Budget is possible and desirable, the key; Delivering the Message.

How do you deliver the message in your business? Do you spend a lot on advertising? Is that working for you? Are your customers getting the message? Have you set a reasonable budget for your marketing and advertising projects?

Are you getting the right exposure to your target market for that budget? Are you looking at more efficient ways always to deliver your message? Well, you should and you should indeed consider all this in 2006 when marketing for your company. Think on it.

Lance Winslow

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