Before we begin, it might help us to agree on what advertising is, so here's one definition:

"Advertising is t...]]> http://narvinta.com/2008/11/21/the-only-bad-advertising-is-no-advertising-or-is-it/ Have you ever seen an advertising balloon blimp? It is one of those elongated floating mammoth balloons that seem to get your attention whenever it passes by. It has become a very popular form of advertising medium.

Advertising balloon blimps can generate a lot of immediate excitement about...]]> http://narvinta.com/2008/11/20/advertising-balloon-blimps-for-your-business/ Tired of pouring endless money into advertising? Do you wonder which ads are "REALLY" working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising ...]]> http://narvinta.com/2008/11/19/how-to-track-your-advertising-like-a-hawk/ If you own a small business there is no doubt you have been approached by advertising salesmen and women peddling ads in their media outlets. And it is amazing to me how many tell us that we should not expect results right away? Why not, that is what we are paying you for you dummy. What in the W...]]> http://narvinta.com/2008/11/18/advertising-salesmen-say-you-rarely-get-results-right-away/ There was a time when balloons were nothing more than kid's toys but now they are used for so many different things. One of the most popular uses of balloons is for advertising. Advertising balloons are popular for so many reasons but the most important one is that people notice them. There is s...]]> http://narvinta.com/2008/11/17/advertising-balloons-pretty-and-effective/ The main trick of the advertisement is that it persuades consumers to purchase products not even realizing that the last were persuaded. Often we buy things which we do not even need and would never think of buying. Advertisement is what influenced our decision a lot.

The main objective of ...]]> http://narvinta.com/2008/11/16/subliminal-advertising/ Can it be???

Is there advertising that people actually love?

You bet there is! And you are already very aware of it. The type of advertising I'm referring to is promotional items, also known as advertising specialties. It's anything a company would put their logo and contact informa...]]> http://narvinta.com/2008/11/15/the-only-type-of-advertising-people-love/ Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strate...]]> http://narvinta.com/2008/11/14/seven-ways-to-waste-your-money-on-yellow-pages-advertising/ "Culture is a like dropping an Alka-seltzer into a glass - you don't see it, but somehow it does something," Hans Magnus Enzensberger.

Culture affects everything we do. This applies to all areas of human life from personal relationships to conducting business abroad. When interacting wi...]]> http://narvinta.com/2008/11/13/cross-cultural-advertising/ Business is a game. That game begins with getting more attention than your competition to get the inside lane on sales and ultimately profits. Why on God's green earth would you spend a mountain of greenbacks on promoting your establishment via newspapers, radio and such before starting at the v...]]> http://narvinta.com/2008/11/12/advertising-in-2006-begins-with-logo-matting-on-the-minds-of-the-public/ In the wake of CBS placing advertisements on eggs (yes, it's true, CBS is placing ads on actual egg shells), I've decided to come up with a compilation of ideas for places to put a company advertisement.

Eggs are the last place that you would expect to see an advertisement. That's why, i...]]> http://narvinta.com/2008/11/11/8-free-advertising-ideas-for-weird-ads/ You need to take advantage of targeted advertising frequently to help make your online business successful. Targeted advertising means that you are advertising primarily to those who may actually purchase your product or service. You only reach those that may already be interested in what you hav...]]> http://narvinta.com/2008/11/10/target-your-advertising-with-free-articles/ New advertising ideas and techniques most always get the quick attention of the optimistic small business owner.

The first time you hear about something new to use or adapt, your mind races to fast forward, especially if the testimonials are realistic and seem to relate to what you ar...]]> http://narvinta.com/2008/11/09/advertising-temptations-how-small-businesses-can-handle-them/ Advertising is the key part of business marketing. If the advertisement succeeds, it can mean big profit. Advertising requires innovative thinking in today's world because the traditional advertising mediums are becoming very expensive. A well thought advertising that is different may create a b...]]> http://narvinta.com/2008/11/08/quiz-your-advertising-skills/ Critics conclude that entertaining or "creative" commercials sell better than those that are bland. But liking the commercial may not really be that important in the scheme of things. It all depends on the needs and preferences, motivation and financial reservations of the customer. The questio...]]> http://narvinta.com/2008/11/07/advertising-that-annoys-the-real-story/