The Four Camps Of Advertising Agencies
Who decides what constitutes great advertising strategy? Is it the brand that pays for
it, the agency that creates it, the panel that judges it, or the market that buys into
it?
Of course, the answer is the market, but you’d be surprised how few in the
advertising industry actually create advertising for the buying public.
It is paramount to understand that buyers render the most decisive judgment about
what constitutes great advertising especially if the goal is to steal share. How can we
steal share unless we have focused our advertising on the audience? Their dollars
are the share we are trying to steal.
However, it is our experience at Stealing Share
Tags: advertising, marketin, marketing strategy