Who decides what constitutes great advertising strategy? Is it the brand that pays for
it, the agency that creates it, the panel that judges it, or the market that buys into
it?
Of course, the answer is the market, but you’d be surprised how few in the
advertising industry actually c…
If you use print advertising as part of your marketing mix and your ads are cluttered they generally will not pull like clean and crisp advertising does with simple messages. As a young man I sold advertising for a very popular Aviation Magazine Called the Pacific Flyer and the Editor and Publish…
Gravitational Marketing is about returning to the roots of what advertising is really all about.
But, the question isWhat is real advertising?
Well, I can tell you with surety that it is not what they do on Madison Avenue these days. And for you, my small business marketing friends, i…