The great Claude Hopkins (Author of Scientific Advertising) once said, “Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.”
To say, “Best in the world,” “Lowest price in existence,” etc. are at best simply cl…
If you run a company that sells a product or manufactures a specialty product then your advertising needs to signify to the customer that your products are of the highest quality and the best value. But how can a company create advertising or a marketing program, which allows the consumer or the …
Advertising has truly become a part of all of our lives as consumers, as business owners, as parents, as concerned citizens. We simply cannot escape from its presence no matter how hard we try. Considering how pervasive advertising is in our daily lives, it’s no surprise that people have such ex…