International Advertising is not easy and it gets a little tricky due all the many cultural differences and this of course makes a lot of sense, however when you couple that with the language translations well it can get rather tricky indeed, say the top University Professors teaching Internation…
If you think advertising is a high-stakes gamble, one that is full of risks and gimmicks at expensive prices, think again. Advertising follows, in fact, some very logical rules. The first is that good advertising is based on market research. Before you advertise, you need to understand th…
In the past, the saying has always been “don’t underestimate the power of branding” but now the best advice seems to be “don’t underestimate the power of women!” Ignore it at your peril.
If statistics out of the US are any guide for the rest of the world to follow, and in the past thi…